Synopsis

Partners in law firms are facing much tougher market conditions. There is evidence that there has been a paradigm shift in terms of the relationship between clients and firms. So firms need a new and effective way of structuring their approach to Business Development (BD).

Prospects to Advocates offers lawyers such a new approach. It provides a disciplined yet pragmatic framework with guides and checklists to offer practical help. It is designed to keep in your desk drawer in case your BD team are busy or if you feel you need some extra help or a second opinion.

A second handbook is also available called Pitch Perfect.

Tony Reiss has been the BD Director at two top 30 international law firms and at the consulting division of one of the large accounting firms. He has 20 years of experience working with 30 of the top 50 law firms as well as two of the Big 4 Accounting firms. Tony has delivered more than 100 courses on BD and coached more than 100 partners and senior associates.

A final word from a client using some of the tools from Prospects to Advocates:

“Not only do I now know what to do on the BD side, but I have the confidence to do it” Partner, top 30 law firm.

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