Synopsis

This book is aimed at sales and marketing managers who want to develop their financial skills and knowledge to become better – and ultimately more successful – in business.

Written in a clear, jargon-free style, it cuts through the business speak and management gobbledygook to help you:

• Better understand how companies work
• Evaluate the financial health of your customers
• Spot the danger signs of a failing business
• Avoid the pitfalls of poor pricing decisions
• Monitor your sales performance against budget

Each chapter has exercises with answers and a checklist of business terms to test your knowledge as you go along. The book also features a glossary of financial phrases so you’re not left scratching your head during business meetings.

Brian Watts is a retired university lecturer and author of several books on business finance.

‘Magic Bullet Finance Skills for Sales and Marketing’ is based on his 30 years of experience as a private consultant training sales and marketing managers for blue-chip firms throughout Europe and the US. He has condensed the teaching material and feedback into a pocketbook guide to bring it to a wider audience.

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