Synopsis

The purpose of this guide is to show you how to put together a simple system of collaborative relationship management that you can tailor to the needs of your organisation – whether you are an SME or a multi-national company, selecting a new partner or managing existing relationships. It will allow you to get the maximum value from your collaborative relationships such as improved revenues, reduced costs, greater market share, specialised know-how and better resilience in difficult economic conditions. Furthermore, as you get better at managing your relationships, you will find that inevitably your financial and other business returns will continue to improve as will your reputation as a company that others want to do business with.

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